Concept Statement Assignment

Create a list of all users that may visit your site (not from the WWW but those you’d invite).
- Clients looking for interior design service
- Potential employers
- Visitors looking for examples of interior design work

What will each of those users want to see in order to enjoy their visit to your site?
Client:
- Professional display of portfolio pieces.
- Straight forward and easy to navigate.
- Organized and well-defined text.
Potential Employers:
- Clear and concise resume.
- Various skills displayed through portfolio pieces.
- Detailed summarization of project description.
- High quality images accommodated with appropriate text.
- Easily accessible contact information.
- Crisp and professional website reflective of the designer’s style.
Reference Seeker:
- Professional display of portfolio pieces.
- Straight forward and easy to navigate.

Name your intended audience (the person(s) you need to persuade.)
My intended audiences are possible employers or people looking for interior design service.

Describe what you need to inform and persuade them of:
Promote my:
Various skills through portfolio pieces (detailed hand drafting skills, ability to work with various programs, flexibility in working with different project, etc.)

Goals of the site are:
- Showcase my work in a professional manner.
- Attract a broad range of audience.
My ultimate message/philosophy (about who you are): Ambitious and dedicated interior designers that strives for creative solutions for each and every project through exceptional design.

What is the story you are telling?
Through my website, I hope to capture my audience by providing them with a narrative of myself as an interior designer. I am hoping to achieve this goal by displaying my various skills as shown by my exceptional portfolio pieces.

Write a 200 word concept statement based on the user, your persuasion, navigation and the assets.
Lien Van Interior Design provides innovative, professional, and personalized design solutions for each and every project. Client’s needs are closely examined and meet with exceptional ideas that are unique to that particular project. Lien embraces the use of sustainable approaches to create lasting design that is not only user friendly, but environmentally friendly as well. Subtle application of this will be achieved with eco-friendly materials and environmentally conscious concepts. Rest assure that before commitments are made, detailed sketches and plan are illustrated through various media and presented to clients to capture the essence of the design.
Experienced with both residential and commercial projects, Lien has worked with designing small scale projects, such as kitchen, bathroom, and living room, to large scale projects, such as a community center, a law firm, and a ceramic shop. Portfolio pieces of projects are accompanied by detailed description of the project through summarized verbal description, professional images, detailed plans, sketches, and other crucial components as created by various techniques.
The firm’s philosophy is to create a sophisticated, comfortable, beautiful, and unforgettable design that serve as an ideal retreat for all users. Lien Van Interior Design is where design is in the details and personalized spaces are transformed into masterpieces.

List the assets you need to persuade the user: Which 7 (minimum) projects? scans of what?, photos of what objects? images from what computer graphics program? what descriptive text? list them.

Assets:
- High quality, professional images (appropriate size, color, hue, saturation, ect.)
- Quick loading images/files.

Projects:
I. Residential Project
- Floor plan (hand rendered)
- Interior elevations x 6(hand rendered)
- Exterior elevations x 4(hand rendered)
- Nook perspective
- Material board (Illustrator)
II. Sustainable Design Studio
- Floor plan (hand rendered)
- Interior elevations x 2(Illustrator)
III. Global Perspective
- Interior elevations x 2(hand rendered)
- Exterior elevations x 4(hand rendered)
- Interior perspective: waiting room, library, & restaurant (hand rendered)
- Material board (Illustrator)
- Concept sketches
IV. Guest Bath Renovation Project
- Sketches
- Floor plan (Photoshop)
- Elevations (Photoshop)
V. Kitchen Renovation Project
- Sketches
- Floor plan (Photoshop)
- Elevations (Photoshop)
VI. Living room rendering (marker rendered)
VII. Law Office
- Sketches
- Floor plan (Hand Rendering)
- Elevations (Hand Rendering)


Concept Statement:
Lien Van Interior Design provides innovative, professional, and personalized design solutions for each and every project. Client’s needs are closely examined and meet with exceptional ideas that are unique to that particular project. Experienced with both residential and commercial projects, portfolio pieces are accompanied by detailed description of the project through summarized verbal description, professional images, detailed plans, sketches, and other crucial components as created by various techniques. Lien embraces the use of sustainable approaches, with eco-friendly materials and environmentally conscious concepts, to create lasting design that is not only user friendly, but environmentally friendly as well.
Lien Van Interior Design is where design is in the details and personalized spaces are transformed into masterpieces.